How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! [INFOGRAPHIC]

There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and…

4 Ways a Content Marketing Consultant Can Help B2B Startups

Businesses are generating more content these days and may hire a content marketing consultant to help. Why?

High-quality content can drive traffic to their website, bring in leads from an ad campaign,…

Marketing Messaging and Copy Are NOT the Same Thing (…And Why You Should Invest in Professional Copywriting)

Your Messaging Strategy sets the foundation for what your brand needs to talk about and why. Your Copy however, is more about the how. It’s an outcome of the strategy or…

B2B Messaging Platform — Don’t Bother Cuz It’s Likely a Waste of Time

Do you know what a Messaging Platform (aka Messaging Framework) is?

In this context a Messaging Platform is a guide to help people in a company or people working on content…

Dear B2B Marketing Consultant – What Services Do You Offer?

As a B2B marketing consultant, I get asked a lot about what I do and don’t do because the term “consultant” can mean many things.  I’m sure other consultants do…

How to Structure Your B2B Marketing Department When Your Digital Budget Increases

When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire? Where will we find the right…

Why I Shy Away from the Term ‘Content Marketing’

I don’t like the term Content Marketing because when it’s used with certain people and/or without proper context, it can cause confusion or be potentially meaningless.

It’s a common term among…

A Brand Strategy Template for B2B Startups

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting…

How to Optimize Your Website FAQ Content to Get Calls-To-Action

For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their…

Advice on Virtual Outsourcing — For Both Clients and Freelancers

Want to hire a virtual freelancer or start your own freelancing career? According to Forbes, the size of the global online work industry is expected to grow to $5B by…

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