5 Tips and Considerations If You Want to Pursue a Career in Marketing

No matter how smart, educated or worldly you are, chances are if you’ve never worked in marketing, there will be things you won’t know or understand. This is because marketing…

4 Tips to Develop Effective Sales and Marketing Messaging [INFOGRAPHIC]

Many companies struggle to figure out their brand’s message, whether an elevator pitch or detailed messaging that informs conversations and content.

This post is for small or fast-moving companies that don’t…

Dear B2B Sales Team: Does Your Marketing Partner Not “Get It”?

Do you sometimes feel that your marketing partner doesn’t understand what’s going on out there? Or to put it simply, they “just don’t get it.” This post is about common…

Beginner’s Checklist for the Corporate B2B Marketer

Are you tasked to develop a launch plan or a fully integrated marketing plan to drive leads in a startup or corporate setting? Are you new to B2B marketing and…

How to Organize a B2B Marketing Department [Infographic]

Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on…

How is B2B Marketing Different from B2C?

This post answers (at a high level) the frequently asked question about the difference between business-to-business (B2B) and business-to-consumer (B2C) marketing.

That said, what is common (or should be) to both…

Drive Sales With B2B Marketing Webinars That Stand Out

Webinars are a common part of many B2B marketing plans as a way to build brand awareness, generate new leads, and deepen engagement with prospective and existing customers.

One of the…

Tackle Low-Hanging Fruit to Drive Sales While Your B2B Marketing Plans Take Root

Whether you are a startup looking to generate high volumes of quality leads or an established company needing to take your brand to the next level, you probably need to…

Copywriting: If This is Not Your Strength, Get Some Help. That’s What I Do.

This post has been replaced by:

Marketing Messaging and Copy Are Not The Same Thing (…And Why You Should Invest in Professional Copywriting)

 

Using the Digital Social Landscape to Pay It Forward in Business

I’m a big believer in “what goes around, comes around”. As a marketer this has come through for me big-time in the social media landscape, where I’ve “met” and connected…

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