B2B Marketing: When to Hire vs. Outsource [INFOGRAPHIC]

Some may think I’m biased on this topic since I’m a B2B marketing consultant, but I spent most of my career as a corporate employee where this question often came…

Why I Like MailChimp for B2B Email Marketing

The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy.

I’m familiar with…

Tips on Collaboration: Working Effectively with Marketing Agencies, Consultants and Vendors

In business, collaboration can be critical for effectiveness in most functions, regardless of a company’s size.

The emphasis for this post is on working collaboratively with marketing agencies, consultants and vendors. I myself…

Frequently Asked Questions About B2B Marketing: Essential Basics

I opine regularly on the importance of basic (yet essential) marketing best practices and disciplines to achieve sales goals. As it relates to business-to-business (B2B) marketing, below are questions and…

7 Things the Barbra Streisand Brand Can Teach Us About Marketing Best Practices

I have always known who Barbra Streisand is (of course), but I’ve never been a devoted fan or follower of her work. A few months ago, a friend took me…

Leveraging Junior-Level or Non-Marketing Employees to Get B2B Marketing Work Done

If you have done your due diligence as a marketing planner, you’ve no doubt uncovered a lot of minutiae-level work that must be done to effectively deliver. Whether it be resources to:…

Overcoming the “It’s All About Me” Syndrome in Marketing

What makes a company’s marketing efforts extraordinary vs. ordinary?

Chances are the former is centered on and designed around the client and/or prospect and the concept of relationship building; not the…

Metrics Matter, Particularly with an Integrated B2B Marketing Plan

All marketers know metrics matter, particularly in the world of online marketing where measurement is more easily obtained. But if you have a multi-layered, integrated marketing plan across online and…

Are You Optimizing Employee Insights for Your B2B Marketing?

Imagine a culture where everyone in the company looks out for the brand; regularly sharing insights about prospects/clients, powerful testimonials, success stories, or details about why a deal was won (or lost)….

Process — A “Four Letter” Word to Many. When is it Needed for the B2B Marketing Function and How Much is Too Much?

In organizations made up of doers and fast-moving sales teams, executives are often pained by the concept of “process” for fear it will slow them down. Savvy business people understand…

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