Want a Simple Idea to Improve B2B Marketing Effectiveness? Aggregate and Integrate, Early and Often

Most marketers probably agree that in theory it is imperative to: 1) think about marketing’s holistic effect on the marketplace, customers, prospects and employees; 2) be thoughtful about which investments will best…

Lead Nurturing – Is It Part of Your Strategic B2B Marketing Plan? Should it Be?

For many businesses it is necessary to bring prospects or clients through a sales cycle to get revenue in the door.  Sometimes the cycle is short, sometimes it’s long; sometimes…

Now Hiring: A Great Boss

While this post isn’t directly tied to marketing effectiveness and best practices, I thought it was an interesting philosophy and approach worth sharing.

Recently a colleague and I were having a philosophical conversation about…

Emotional Intelligence and Effective Marketing – Aren’t They One and the Same?

What is Emotional Intelligence (EI)?  According to the Institute for Health and Human Potential, EI describes an ability or capacity to perceive, assess and manage the emotions of one’s self…

Use the Latest Technologies and Tools to Elevate Your Brand and Extend Your Reach

My philosophy (like many marketers) is that time and money should be invested to make sure communications are extraordinarily relevant and engaging, and integrated across all delivery channels. In the…

Why Content Continues to be King in B2B Marketing – Now More Than Ever

The goal of delivering exceptional content and stories to engage audiences in a company’s brand and value proposition is not new — but with the growing importance of online marketing…

Strategy is Important, but Effective Execution is Critical for B2B Marketing Results

Let’s be honest — if one cannot execute their marketing plan and fabulous ideas, one does not get results. The process for delivering exceptional marketing is fairly straightforward, but to complete…

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