How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! [INFOGRAPHIC]

B2B Marketing Metrics -Framework to Assess Workload

There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind.

Why? Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful, whether your sales…

4 Ways a Content Marketing Consultant Can Help B2B Startups

Content Marketing Consultant Project Sample

Businesses are generating more content these days and may hire a content marketing consultant to help. Why?

High-quality content can drive traffic to their website, bring in leads from an ad campaign, and give the sales team an armor for sharing helpful information with top prospects. Marketers, particularly those with smaller budgets and less resources, are challenged to produce content with both…

Marketing Messaging and Copy Are NOT the Same Thing (…And Why You Should Invest in Professional Copywriting)

Content Marketing: Messaging vs Copy

Your Messaging Strategy sets the foundation for what your brand needs to talk about and why. Your Copy however, is more about the how. It’s an outcome of the strategy or general approach you’ve decided about the key messages that need to come across to your audiences.

Consider this: There are often four tiers of planning that drive decisions about the phrases,…

B2B Messaging Platform — Don’t Bother Cuz It’s Likely a Waste of Time

Content Marketing: Messaging vs Copy

Do you know what a Messaging Platform (aka Messaging Framework) is?

In this context a Messaging Platform is a guide to help people in a company or people working on content, be in sync when it comes to talking about the company’s value proposition and offering. It usually includes insights about the target audience, the company’s brand strategy (message, promise, values, etc.),…

Why I Shy Away from the Term ‘Content Marketing’

Content Marketing Terminology

I don’t like the term Content Marketing because when it’s used with certain people and/or without proper context, it can cause confusion or be potentially meaningless.

It’s a common term among marketers but not my target audience (buyers), i.e. I have never heard a client or prospective client use the term ‘content marketing’, particularly when talking to me in initial conversations…

How to Optimize Your Website FAQ Content to Get Calls-To-Action

For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their services.

Yes, the main purpose of an FAQ page is to clear up some confusion about your products and services. But what many businesses don’t realize is that by just answering…

How is B2B Marketing Different from B2C?

This post answers (at a high level) the frequently asked question about the difference between business-to-business (B2B) and business-to-consumer (B2C) marketing.

That said, what is common (or should be) to both B2B and B2Cs is a strategic foundation and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), which then informs the company’s:


Unique value proposition
Differentiating brand story and message
Target audience (including various segments)
Marketing/sales strategy…

Drive Sales With B2B Marketing Webinars That Stand Out

Webinars are a common part of many B2B marketing plans as a way to build brand awareness, generate new leads, and deepen engagement with prospective and existing customers.

One of the reasons for their popularity is they are fairly easy to put together and promote, and can be repurposed on multiple online channels (company website, YouTube, Slideshare, etc.). According to ON24’s…

Why I Like MailChimp for B2B Email Marketing

The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy.

I’m familiar with MailChimp’s brand, but had never used their platform. As an independent marketing consultant, I am a do-it-yourselfer who must build and manage my own marketing to promote my B2B marketing…

Tips on Collaboration: Working Effectively with Marketing Agencies, Consultants and Vendors

In business, collaboration can be critical for effectiveness in most functions, regardless of a company’s size.

The emphasis for this post is on working collaboratively with marketing agencies, consultants and vendors. I myself an independent marketing consultant, but in truth this is written from the point-of-view of my previous life (in corporate marketing departments), where I often hired and/or worked with outsourced help…