The Importance of Great Visuals and Design in B2B Content Marketing

The term ‘Content Marketing’ is all the rage. It’s talked about as the “fuel” to drive high search rankings and new web leads as well as the armor to help sales reps nurture prospects that have shown interest but have not yet purchased.

In addition, more companies in business-to-business (B2B) industries are investing in content to ensure their prospects and customers…

Yet Another Post on B2B Sales/Marketing Alignment and How to Improve

Sales and Marketing alignment is a hot topic in B2B circles because in the digital age, the roles for each have evolved tremendously and some are still struggling with what it means to work as one (yet separate).

In the old days, Marketing controlled advertising and branding while Sales found leads and figured out on their own how to nurture them…

How To Do SEO – 4 Great Learning Resources for Entrepreneurs and Startups

This post is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don’t really understand it.

It can be important to have a solid foundation with a sharp understanding of the underlying rules and philosophies that drive some of the tactical work that must get done. This will help you make smarter investment…

Tips for B2B Startups: A Process to Develop Your B2B Brand and Messaging Strategy

Are you a business-to-business (B2B) company that needs to create or revamp your brand and messaging strategy?

I specialize in helping B2B startups and small companies develop or revamp their brand story and messaging approach, and one of the most difficult things to explain is the process. I recently wrote a blog post called 4 Easy Tips to Develop Effective Messaging…

B2B Email Marketing — Tips and Tricks to Ensure Effectiveness

According to research by Demand Metric, email is the most favored marketing channel for businesses (despite the increase in social media). Many articles and reports validate that this is true, but effectiveness is often a challenge for B2Bs.

Part of the problem is that B2B marketing teams are often extremely lean, and therefore struggle to build a strategic, data-driven approach to email…

Videos Rock in B2B Marketing — Golden Nuggets to Up Your Game

Videos are now viewed as the fifth most effective content type to reach B2B audiences according to a recent survey from the B2B Technology Marketing Community on LinkedIn.

But like any other marketing tactic, to produce meaningful results a game plan is needed – not only for what the video will be about, but for its role in the overall marketing/sales strategy…

B2B Case Studies: An Effective Content Marketing Tactic to Drive Sales

B2B Case Study Best Practices

Did you know that 71% of B2B content marketers use case studies (according to the Content Marketing Institute)? Case studies are an effective marketing tactic, particularly in business-to-business (B2B) sales where larger dollars and greater commitment are involved, i.e. where the buyer wants assurance and proof that what you claim is true.

My personal experience is that many B2Bs develop case…

B2B Sales and Marketing Tip: Invest In Great Storytelling If You Want to Stand Out

B2B Marketing Tip-Brand Storytelling

Storytelling is a hot topic in B2B marketing circles and is emerging as a critical best practice to help customers and constituents understand a company’s value and problem-solving capabilities. By ’emerging’ I don’t mean ‘new’, as the idea of great storytelling to convey a message is anything but. By emerging I mean that the concept is being considered more frequently…

B2B Lead Generation Nuggets

Every marketing and sales team member in B2B organizations is interested in generating high quality leads. I believe that (in most cases) the most successful lead generation programs are so because a solid strategic foundation has been laid, there is tight alignment between marketing and sales teams, and there is a strong message and content framework to support campaigns.

There are…

Helping B2B Leaders Weigh the Benefits of Social Selling

A B2B sales and marketing trend getting a lot of buzz is social selling and the opportunity for sales teams to up their game and consider new opportunities to engage with prospects. My experience is that B2B buyers find more value in the sales rep that plays the role of advisor to help them through their research process and buying…