Here is a complete list of posts from Lydia’s Marketing Blog. Also visit B2B Golden Nuggets, a collection of industry trends, strategic considerations and tactical ideas.

Strategy and Planning

• How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! [INFOGRAPHIC]
• How to Structure Your B2B Marketing Department When Your Digital Budget Increases
• A Brand Strategy Template for B2B Startups
• 4 Tips to Develop Effective Sales and Marketing Messaging [INFOGRAPHIC]
• Dear B2B Sales Team: Does Your Marketing Partner Not “Get It”?
• Beginner’s Checklist for the Corporate B2B Marketer
• How to Organize a B2B Marketing Department [Infographic]
• Tackle Low-Hanging Fruit to Drive Sales While Your B2B Marketing Plans Take Root
• B2B Marketing: When to Hire vs. Outsource [INFOGRAPHIC]
• Frequently Asked Questions About B2B Marketing: Essential Basics
• Metrics Matter, Particularly with an Integrated B2B Marketing Plan
• Are You Optimizing Employee Insights for Your B2B Marketing?
• Process — A “Four Letter” Word to Many. When is it Needed for the B2B Marketing Function and How Much is Too Much?
• Want a Simple Idea to Improve B2B Marketing Effectiveness? Aggregate and Integrate, Early and Often
• Lead Nurturing – Is It Part of Your Strategic B2B Marketing Plan? Should it Be?
• Why Content Continues to be King in B2B Marketing – Now More Than Ever
• General B2B Best Practices and Education For a More Strategic Approach

Practical Tips and Considerations

• How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! [INFOGRAPHIC]
• 4 Ways a Content Marketing Consultant Can Help B2B Startups
• Marketing Messaging and Copy Are NOT the Same Thing (…And Why You Should Invest in Professional Copywriting)
• B2B Messaging Platform — Don’t Bother Cuz It’s Likely a Waste of Time
• Why I Shy Away from the Term ‘Content Marketing’
• How to Optimize Your Website FAQ Content to Get Calls-To-Action
• How is B2B Marketing Different from B2C?
• Drive Sales With B2B Marketing Webinars That Stand Out
• Why I Like MailChimp for B2B Email Marketing
• Tips on Collaboration: Working Effectively with Marketing Agencies, Consultants and Vendors
• 7 Things the Barbra Streisand Brand Can Teach Us About Marketing Best Practices
• Leveraging Junior-Level or Non-Marketing Employees to Get B2B Marketing Work Done
• Overcoming the “It’s All About Me” Syndrome in Marketing
• Emotional Intelligence and Effective Marketing – Aren’t They One and the Same?
• Use the Latest Technologies and Tools to Elevate Your Brand and Extend Your Reach
• Strategy is Important, but Effective Execution is Critical for B2B Marketing Results

General Stuff

• Dear B2B Marketing Consultant – What Services Do You Offer?
• Advice on Virtual Outsourcing — For Both Clients and Freelancers
• 5 Tips and Considerations If You Want to Pursue a Career in Marketing
• Using the Digital Social Landscape to Pay It Forward in Business
• Now Hiring: A Great Boss