B2B Video Content Marketing – Strategies & Best Practices

Videos are a great way to tell brand stories, share customer successes, explain products & services, and get seen in the marketplace. And more B2B companies are incorporating videos into…

Overlooked Best Practice For B2B Case Studies: Know Your Objectives & Audience

73% of B2B content marketers use case studies (according to the Content Marketing Institute). This is because case studies can help B2B buyers—who often have large investments and commitments at…

How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! [INFOGRAPHIC]

There are many things to consider if you want to meet a B2B marketing metric goal. One is the staffing model, because people with varying skills usually need to be…

4 Ways a Content Marketing Consultant Can Help B2B Startups

B2B companies are generating more content these days. Why? Because high-quality content can drive traffic to their website, bring in leads, and give the sales team an armor for sharing…

Marketing Messaging and Copy Are NOT the Same Thing (…And Why You Should Invest in Professional Copywriting)

Your Messaging Strategy sets the foundation for what your brand needs to talk about, and why. Copy is more about the how – it’s an outcome of the messaging strategy.

For…

Creating a B2B Messaging Platform — Is It Worth The Bother?

Do you know what a Messaging Platform (aka Messaging Framework) is?

In this context, it’s a guide that informs marketing, sales, and corporate communications. It usually includes insights about the company’s…

Dear B2B Marketing Consultant – What Services Do You Offer?

As a B2B marketing consultant I get asked a lot about what I do and don’t do, because the term “consultant” can mean many things.  I’m sure other consultants do…

How to Structure Your B2B Marketing Department When Your Digital Budget Increases

When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire? Where will we find the right…

Why I Shy Away from the Term ‘Content Marketing’

I don’t like the term Content Marketing because when it’s used with certain people or without proper context, it can cause confusion or be potentially meaningless.

It’s a common term among…

A Brand Strategy Template for B2B Startups

This post is geared toward B2Bs building their brand strategy for the first time or needing to get to market quickly. Those wanting to rebrand or go to the next…