This post is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don’t really understand it.

It can be important to have a…

According to research by Demand Metric, email is the most favored marketing channel for businesses (despite the increase in social media). Many articles and reports validate that this is true,…

Videos are now viewed as the fifth most effective content type to reach B2B audiences according to a recent survey from the B2B Technology Marketing Community on LinkedIn.

But like any other…

Every marketing and sales team member in B2B organizations is interested in generating high quality leads. I believe that (in most cases) the most successful lead generation programs are so…

A B2B sales and marketing trend getting a lot of buzz is social selling and the opportunity for sales teams to up their game and consider new opportunities to engage…

This post contains several nuggets from industry experts on best practices for a strategic approach to B2B marketing.

This is one of my favorites: See-Think-Do: A Content, Marketing, Measurement Business Framework from Google’s…

“Content marketing” has been a big theme in marketing circles for quite awhile. The concept is nothing new, but with significant advances in social channels and digital platforms the last…

One key consideration for a more strategic approach to B2B sales is shifts over the last few years in the buyer’s journey and behavior, given more buyers start their research…