Advice on Virtual Outsourcing — For Both Clients and Freelancers

The gig economy is on a roll. According to Velocity Global, the global freelance market is expected to grow at a compound annual growth rate (CAGR) of 15% through 2026.

Working…

5 Tips and Considerations If You Want to Pursue a Career in Marketing

No matter how smart, educated or worldly you are, chances are if you’ve never worked in Marketing there will be things you won’t know or understand. This is because marketing…

4 Tips to Develop Effective Sales and Marketing Messaging [INFOGRAPHIC]

Here are 4 tips for small or fast-moving companies that want to develop an effective sales and marketing messaging strategy.
1. Think insights and bottom-up vs. opinions and top-down
Get the effect you…

Dear B2B Sales Team: Does Your Marketing Partner Not “Get It”?

Do you sometimes feel that your marketing partner doesn’t understand what’s going on out there? Or to put it simply, they “just don’t get it.” This post is about common…

Strategic B2B Marketing Best Practices for Beginners

Are you tasked to develop a launch plan or a fully integrated marketing plan to drive leads in a startup or corporate setting? Are you new to B2B marketing and…

How to Organize a B2B Marketing Department [Infographic]

Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model.

The considerations and tips below are based on…

How is B2B Marketing Different from B2C?

This post answers (at a high level) the frequently asked question about the difference between business-to-business (B2B) and business-to-consumer (B2C) marketing.

As for what is common (or should be) to both…

Drive Sales With B2B Marketing Webinars That Stand Out

Webinars are a common part of many B2B marketing plans as a way to build brand awareness, generate new leads, and deepen engagement with prospective and existing customers.

One of the…

Tackle Low-Hanging Fruit to Drive Sales While Your B2B Marketing Plans Take Root

Whether you are a startup looking to generate high volumes of quality leads or an established company needing to take your brand to the next level, you probably need to…

Using the Digital Social Landscape to Pay It Forward in Business

I’m a big believer in ‘what goes around, comes around’. As a marketer this has come through for me big-time in the social media landscape, where I’ve “met” and connected…