I’m a big believer in ‘what goes around, comes around’. As a marketer this has come through for me big-time in the social media landscape, where I’ve “met” and connected…

Some may think I’m biased on this topic since I’m a freelancer, but I spent most of my career as a corporate employee where this question often came up. Having…

The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy.

I’m familiar with…

Collaboration can be critical for effectiveness in most business functions, regardless of a company’s size.

This post is about working collaboratively with marketing agencies, consultants, and vendors. I myself an independent…

I opine regularly on the importance of basic (yet essential) marketing best practices and disciplines to achieve sales goals. Below are answers to frequently asked questions about strategic basics.

If…

I have always known who Barbra Streisand is (of course), but I’ve never been a devoted fan or follower of her work. A few months ago, a friend took me…

If you’ve done your due diligence as a marketing planner, you’ve no doubt uncovered a lot of minutiae-level work that must be done to effectively deliver. Whether it be resources to:…

What makes a company’s marketing efforts extraordinary vs. ordinary?

Chances are the former is centered on and designed around the client or prospect and the concept of relationship building – not…

All marketers know metrics matter, particularly in the world of online marketing where measurement is more easily obtained. But if you have a multi-layered, integrated marketing plan across online and…

Imagine a culture where everyone in the company looks out for the brand – regularly sharing insights about prospects/clients, powerful testimonials, success stories, or details about why a deal was…