Process — When is it Needed for the B2B Marketing Function and How Much is Too Much?
In organizations made up of doers and fast-moving sales teams, executives are often pained by the concept of “process” for fear it will slow them down. Savvy business people understand…
Simple Idea to Improve B2B Marketing Effectiveness: Aggregate & Integrate, Early & Often
Most marketers probably agree that in theory it is imperative to: 1) think about marketing’s holistic effect on the marketplace, customers, prospects, and employees; 2) be thoughtful about which investments will…
Lead Nurturing – Is It Part of Your Strategic B2B Marketing Plan? Should it Be?
For many businesses it is necessary to bring prospects or clients through a sales cycle to get revenue in the door. Sometimes the cycle is short and sometimes it’s long….
Now Hiring: A Great Boss
While this post isn’t tied to my usual tips on marketing effectiveness and best practices, I thought it was an interesting philosophy and approach worth sharing.
Recently a colleague and I were…
Emotional Intelligence and Effective Marketing – Aren’t They One and the Same?
What is Emotional Intelligence (EI)? According to the Institute for Health and Human Potential, EI describes an ability or capacity to perceive, assess and manage the emotions of one’s self…
Use the Latest Technologies and Tools to Elevate Your Brand and Extend Your Reach
My philosophy (like many marketers) is that time and money should be invested to make sure communications are extraordinarily relevant and engaging, and integrated across all delivery channels. In the…
Why Content Continues to be King in B2B Marketing
The goal of delivering exceptional content and stories to engage audiences in a company’s brand and value proposition is not new. But, with the growing importance of online marketing and…
Strategy is Important, but Effective Execution is Critical for B2B Marketing Results
Let’s be honest — if one cannot execute their marketing plan and fabulous ideas, one does not get results. In order to drive actual outcomes you need an intelligent and…
The Importance of Great Visuals and Design in B2B Content Marketing [2022]
The term ‘Content Marketing’ is all the rage. It’s talked about as the fuel to increase brand exposure and new web leads, as well as a tool that helps sales…
Yet Another Post on B2B Sales/Marketing Alignment and How to Improve
Sales and Marketing alignment is a hot topic in B2B circles because in the digital age, the roles for each have evolved tremendously.
This is because the Internet now provides an…