In organizations made up of doers and fast-moving sales teams, executives are often pained by the concept of “process” for fear it will slow them down. Savvy business people understand…

Most marketers probably agree that in theory it is imperative to: 1) think about marketing’s holistic effect on the marketplace, customers, prospects, and employees; 2) be thoughtful about which investments will…

For many businesses it is necessary to bring prospects or clients through a sales cycle to get revenue in the door.  Sometimes the cycle is short and sometimes it’s long….

While this post isn’t tied to my usual tips on marketing effectiveness and best practices, I thought it was an interesting philosophy and approach worth sharing.

Recently a colleague and I were…

What is Emotional Intelligence (EI)? According to the Institute for Health and Human Potential, EI describes an ability or capacity to perceive, assess and manage the emotions of one’s self…

My philosophy (like many marketers) is that time and money should be invested to make sure communications are extraordinarily relevant and engaging, and integrated across all delivery channels. In the…

The goal of delivering exceptional content and stories to engage audiences in a company’s brand and value proposition is not new. But, with the growing importance of online marketing and…

Let’s be honest — if one cannot execute their marketing plan and fabulous ideas, one does not get results. In order to drive actual outcomes you need an intelligent and…

The term ‘Content Marketing’ is all the rage. It’s talked about as the fuel to increase brand exposure and new web leads, as well as a tool that helps sales…

Sales and Marketing alignment is a hot topic in B2B circles because in the digital age, the roles for each have evolved tremendously.

This is because the Internet now provides an…