Simple Idea to Improve B2B Marketing Effectiveness: Aggregate & Integrate, Early & Often

Most marketers probably agree that in theory it is imperative to: 1) think about marketing’s holistic effect on the marketplace, customers, prospects, and employees; 2) be thoughtful about which investments will…

Lead Nurturing – Is It Part of Your Strategic B2B Marketing Plan? Should it Be?

For many businesses it is necessary to bring prospects or clients through a sales cycle to get revenue in the door.  Sometimes the cycle is short, sometimes it’s long; sometimes…

Now Hiring: A Great Boss

While this post isn’t tied to my usual tips on marketing effectiveness and best practices, I thought it was an interesting philosophy and approach worth sharing.

Recently a colleague and I were…

Emotional Intelligence and Effective Marketing – Aren’t They One and the Same?

What is Emotional Intelligence (EI)? According to the Institute for Health and Human Potential, EI describes an ability or capacity to perceive, assess and manage the emotions of one’s self…

Use the Latest Technologies and Tools to Elevate Your Brand and Extend Your Reach

My philosophy (like many marketers) is that time and money should be invested to make sure communications are extraordinarily relevant and engaging, and integrated across all delivery channels. In the…

Why Content Continues to be King in B2B Marketing

The goal of delivering exceptional content and stories to engage audiences in a company’s brand and value proposition is not new. But, with the growing importance of online marketing and…

Strategy is Important, but Effective Execution is Critical for B2B Marketing Results

Let’s be honest — if one cannot execute their marketing plan and fabulous ideas, one does not get results. In order to drive actual outcomes you need an intelligent and…

The Importance of Great Visuals and Design in B2B Content Marketing [2022]

The term ‘Content Marketing’ is all the rage. It’s talked about as the fuel to increase brand exposure and new web leads, as well as a tool that helps sales…

Yet Another Post on B2B Sales/Marketing Alignment and How to Improve

Sales and Marketing alignment is a hot topic in B2B circles because in the digital age, the roles for each have evolved tremendously.

This is because the Internet now provides an…

Tips for B2B Startups: A Process to Develop Your B2B Brand and Messaging Strategy

Are you a business-to-business (B2B) company that needs to create or revamp your brand and messaging strategy?

I specialize in helping B2B startups and small companies do this, and one of…