4 Ways a Content Marketing Consultant Can Help B2B Startups

Content Marketing Consultant Project Sample

Businesses are generating more content these days and may hire a content marketing consultant to help. Why?

High-quality content can drive traffic to their website, bring in leads from an ad campaign, and give the sales team an armor for sharing helpful information with top prospects. Marketers, particularly those with smaller budgets and less resources, are challenged to produce content with both…

Marketing Messaging and Copy Are NOT the Same Thing (…And Why You Should Invest in Professional Copywriting)

Content Marketing: Messaging vs Copy

Your Messaging Strategy sets the foundation for what your brand needs to talk about and why. Your Copy however, is more about the how. It’s an outcome of the strategy or general approach you’ve decided about the key messages that need to come across to your audiences.

Consider this: There are often four tiers of planning that drive decisions about the phrases,…

B2B Messaging Platform — Don’t Bother Cuz It’s Likely a Waste of Time

Content Marketing: Messaging vs Copy

Do you know what a Messaging Platform (aka Messaging Framework) is?

In this context a Messaging Platform is a guide to help people in a company or people working on content, be in sync when it comes to talking about the company’s value proposition and offering. It usually includes insights about the target audience, the company’s brand strategy (message, promise, values, etc.),…

Why I Shy Away from the Term ‘Content Marketing’

Content Marketing Terminology

I don’t like the term Content Marketing because when it’s used with certain people and/or without proper context, it can cause confusion or be potentially meaningless.

It’s a common term among marketers but not my target audience (buyers), i.e. I have never heard a client or prospective client use the term ‘content marketing’, particularly when talking to me in initial conversations…

How to Optimize Your Website FAQ Content to Get Calls-To-Action

For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their services.

Yes, the main purpose of an FAQ page is to clear up some confusion about your products and services. But what many businesses don’t realize is that by just answering…

4 Tips to Develop Effective Sales and Marketing Messaging [INFOGRAPHIC]

Many companies struggle to figure out their brand’s message, whether an elevator pitch or detailed messaging that informs conversations and content.

This post is for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and…

Why Content Continues to be King in B2B Marketing – Now More Than Ever

Content Marketing in B2B Industries

The goal of delivering exceptional content and stories to engage audiences in a company’s brand and value proposition is not new — but with the growing importance of online marketing and social media to deliver these messages, it has become essential to consider content development (and storytelling) a primary lever within today’s marketing strategy. Now more than ever it seems critical to place…

The Importance of Great Visuals and Design in B2B Content Marketing

The term ‘Content Marketing’ is all the rage. It’s talked about as the “fuel” to drive high search rankings and new web leads as well as the armor to help sales reps nurture prospects that have shown interest but have not yet purchased.

In addition, more companies in business-to-business (B2B) industries are investing in content to ensure their prospects and customers…

Tips for B2B Startups: A Process to Develop Your B2B Brand and Messaging Strategy

Are you a business-to-business (B2B) company that needs to create or revamp your brand and messaging strategy?

I specialize in helping B2B startups and small companies develop or revamp their brand story and messaging approach, and one of the most difficult things to explain is the process. I recently wrote a blog post called 4 Easy Tips to Develop Effective Messaging…

B2B Case Studies: An Effective Content Marketing Tactic to Drive Sales

B2B Case Study Best Practices

Did you know that 71% of B2B content marketers use case studies (according to the Content Marketing Institute)? Case studies are an effective marketing tactic, particularly in business-to-business (B2B) sales where larger dollars and greater commitment are involved, i.e. where the buyer wants assurance and proof that what you claim is true.

My personal experience is that many B2Bs develop case…