Why I Like MailChimp for B2B Email Marketing

The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy.

I’m familiar with MailChimp’s brand, but had never used their platform. As an independent marketing consultant, I am a do-it-yourselfer who must build and manage my own marketing to promote my B2B marketing…

B2B Email Marketing — Tips and Tricks to Ensure Effectiveness

According to research by Demand Metric, email is the most favored marketing channel for businesses (despite the increase in social media). Many articles and reports validate that this is true, but effectiveness is often a challenge for B2Bs.

Part of the problem is that B2B marketing teams are often extremely lean, and therefore struggle to build a strategic, data-driven approach to email…