Dear B2B Marketing Consultant – What Services Do You Offer?

Lydia's Marketing b2b marketing consulting services overview - lydia's marketing and communication consulting

As a B2B marketing consultant I get asked a lot about what I do and don’t do, because the term “consultant” can mean many things.  I’m sure other consultants do too; everyone has different competencies or experiences that shape what they do and don’t offer.

For the most part I’m a generalist with an emphasis on communications, and my Services page gives…

Advice on Virtual Outsourcing — For Both Clients and Freelancers

Want to hire a virtual freelancer or start your own freelancing career? According to Forbes, the size of the global online work industry is expected to grow to $5B by 2018 and it’s expected that more and more corporate teams will include virtual team members.

Working in this model as both a marketing freelancer and a hiring client for my business…

5 Tips and Considerations If You Want to Pursue a Career in Marketing

No matter how smart, educated or worldly you are, chances are if you’ve never worked in marketing, there will be things you won’t know or understand. This is because marketing functions vary greatly depending on things like a company’s size and structure (whether it’s a corporate department or an agency), the industry, and the type of business (whether B2B or…

Using the Digital Social Landscape to Pay It Forward in Business

I’m a big believer in “what goes around, comes around”. As a marketer this has come through for me big-time in the social media landscape, where I’ve “met” and connected with some awesome folks who get the idea of shared information and support to make us all better at what we do.

The idea of the digital social landscape is to…

Now Hiring: A Great Boss

Leadership Best Practices-How To Be A Better Boss

While this post isn’t directly tied to marketing effectiveness and best practices, I thought it was an interesting philosophy and approach worth sharing.

Recently a colleague and I were having a philosophical conversation about the current state of the job market, and he told me about a friend who was in search of a job after relocating to a new city due to his…