Lead Nurturing – Is It Part of Your Strategic B2B Marketing Plan? Should it Be?

Lead Nurturing Best Practices

For many businesses it is necessary to bring prospects or clients through a sales cycle to get revenue in the door.  Sometimes the cycle is short, sometimes it’s long; sometimes there is a fully staffed BD team to work leads; sometimes there is a call center or even a single person responsible for managing all lead activity; and sometimes there is…