Advice on Virtual Outsourcing — For Both Clients and Freelancers

Want to hire a virtual freelancer or start your own freelancing career? According to Forbes, the size of the global online work industry is expected to grow to $5B by 2018 and it’s expected that more and more corporate teams will include virtual team members.

Working in this model as both a marketing freelancer and a hiring client for my business…

B2B Marketing: When to Hire vs. Outsource [INFOGRAPHIC]

Some may think I’m biased on this topic since I’m a B2B marketing consultant, but I spent most of my career as a corporate employee where this question often came up. Having been on both sides I’m comfortable conveying some unbiased tips.

When someone asks me, “How do I know what/when to outsource vs. hire for the marketing workload?”, I suggest…