Dear B2B Sales Team: Does Your Marketing Partner Not “Get It”?

Do you sometimes feel that your marketing partner doesn’t understand what’s going on out there? Or to put it simply, they “just don’t get it.” This post is about common pain points and suggestions to better align different mindsets and objectives that exist within marketing and sales teams.

In my previous roles as a sales rep and product manager, I too…

Yet Another Post on B2B Sales/Marketing Alignment and How to Improve

Sales and Marketing alignment is a hot topic in B2B circles because in the digital age, the roles for each have evolved tremendously and some are still struggling with what it means to work as one (yet separate).

In the old days, Marketing controlled advertising and branding while Sales found leads and figured out on their own how to nurture them…