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Practical, no-nonsense, fast and affordable virtual marketing counsultation and support

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Brand and Messaging Strategy

I can help you shape your unique value proposition and create a compelling brand narrative, by combining large-company best practices & knowledge with a simplified, no-nonsense approach (that focuses on results).
Examples of what we can accomplish together…

  • Better understand the landscape and what makes your ideal target buyer tick or how they make decisions
  • Hone in on what makes your brand truly unique and special
  • Decide the brand perception you need to create in people’s minds (aka your ‘brand position’)
  • Form or fine-tune your voice, tone, and look
  • Create a strategic brand narrative/story that resonates with your target audience
  • Build a strategic messaging framework that ensures all of your communications spark interest, excitement, and engagement

 

As a marketing strategy consultant I can work with you on:
  • Research and Strategic Insights
  • Targeting and Segmentation
  • Unique Value Proposition
  • Brand Narrative & Messaging

“Lydia has been an invaluable resource in providing insightful consultation for our firm's marketing efforts. Her understanding of the marketplace and its trends helped develop strategic messaging to address our top priority of growth. We are looking forward to an ongoing partnership with her.”

- E. Burick, Burick Communication Design

“Lydia possesses the unique combination of big picture, conceptual thinking plus the ability to effectively execute on a marketing strategy, by working with and through others. She is a fantastically collaborative communicator and leader, and adept at using her creativity to push beyond the usual ways of doing business.”

- A. Young, Schwab Institutional

“Lydia's marketing talent is considerable. In a short time she added significant value by developing a meaningful message about our software solution for the natural gas industry.”

- A. Srivastava, Blackstone Technology Group

“Lydia helped move the SPECIAL brand forward in a way no one had ever done before. She put structure around our big vision, and helped us get a story in the marketplace about our unprecedented film’s mission that has generated interest we would not have received otherwise.”

- A. P. Meredith. Writer/Director/Producer. Swordfish Productions

“What can I say? Lydia knows her stuff as a marketing strategist and is one of the best I've ever worked with.”

- M. Moshkovich. LADezign