Content Marketing Consultant | B2B Marketing Communications

Content Marketing and Strategic Communications

With experience as both a content marketing consultant and corporate marketer I can help with content strategy, communication frameworks, storyboarding, writing, and project oversight.

These are the types of things I can do for you…

Create a messaging framework that will bring consistency to how you talk about your value proposition.
Drive a content strategy that brings your brand story to life and engages buyers, employees, customers, and stakeholders.
Create detailed project plans or oversee the content development workload with your team.
Organize communication workflows to enable the sales team’s drip campaigns.
Develop professional, visually-compelling executive decks and sales or webinar presentations.
Serve as a marketing coach to team members less confident in strategic content marketing or the nuances of B2B sales.
Give objective feedback on the team’s content ideas, plans, or drafts.
Oversee your social media to make sure your brand’s voice is coming through in a strategic way.
Choose and integrate content management or analytical tools.
Develop and roll out internal communication and change management plans.

CONTACT ME if you need a strong content marketing and communications resource.

“In just a few months Lydia kick-started amazing content and got our social media engine running. Any organization will greatly benefit from her enthusiasm and knowledge.”

- T. Washington, UnitedLayer

“If you need help figuring out the story for your brand and content for your website, Lydia will get it done. And she’ll be focused like a laser beam to accomplish it quickly; to your full satisfaction.”

- M. Preuss, High Impact Metrics

“Lydia's marketing talent is considerable. In a short time she added significant value by developing a meaningful message about our software solution for the natural gas industry.”

- A. Srivastava, Blackstone Technology Group

“Lydia leveraged her expertise, communication skills and focus to ramp up our marketing efforts. It was a great joy to see more changes rolled out in the last couple of months than in preceding years.”

- P. Preuss, UnitedLayer