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Practical, no-nonsense, fast and affordable virtual marketing counsultation and support

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Content Marketing and Strategic Communications

With experience as both a content marketing consultant and corporate marketer I can help with content strategy, communication frameworks, storyboarding, writing, and project oversight.
These are the types of things I can do for you…

  • Create a messaging framework that will bring consistency to how you talk about your value proposition.
  • Drive a content strategy that brings your brand story to life and engages buyers, employees, customers, and stakeholders.
  • Create detailed project plans or oversee the content development workload with your team.
  • Organize communication workflows to enable the sales team’s drip campaigns.
  • Develop professional, visually-compelling executive decks and sales or webinar presentations.
  • Serve as a marketing coach to team members less confident in strategic content marketing or the nuances of B2B sales.
  • Give objective feedback on the team’s content ideas, plans, or drafts.
  • Oversee your social media to make sure your brand’s voice is coming through in a strategic way.
  • Choose and integrate content management or analytical tools.
  • Develop and roll out internal communication and change management plans.

“In just a few months Lydia kick-started amazing content and got our social media engine running. Any organization will greatly benefit from her enthusiasm and knowledge.”

- T. Washington, UnitedLayer

“If you need help figuring out the story for your brand and content for your website, Lydia will get it done. And she’ll be focused like a laser beam to accomplish it quickly; to your full satisfaction.”

- M. Preuss, High Impact Metrics

“Lydia's marketing talent is considerable. In a short time she added significant value by developing a meaningful message about our software solution for the natural gas industry.”

- A. Srivastava, Blackstone Technology Group

“Lydia leveraged her expertise, communication skills and focus to ramp up our marketing efforts. It was a great joy to see more changes rolled out in the last couple of months than in preceding years.”

- P. Preuss, UnitedLayer