Practical, no-nonsense, fast and affordable virtual marketing counsultation and support


Marketing Planning

Worried about how you will make your presence known, generate traffic, and hold or accelerate interest once you do?
Some other questions that may be on your mind:
  • What are we doing right, what do we need to improve and what do we need to completely revamp?
  • How do I get started or evolve with digital marketing, content marketing, social media and social selling?
  • How can we better enable our Sales team to further conversations and deepen engagement?
  • How should I allocate my budget — e.g., how much should I invest in our website, content development, SEO/SEM, and events? Do I need paid advertising or can I drive interest organically?
  • Should I retain a PR firm to increase our footprint?
  • What type of content do I need to get web traffic and inbound leads?
  • What tools do I need to manage projects, organize data and analyze ROI?
  • There’s so much to do — where should I start; what tactics should I focus on immediately?
I can help you:
  • Audit what you’re currently doing and make achievable recommendations to improve results.
  • Create a marketing plan for key objectives (e.g. to drive inbound leads, create content, launch a product) with specific tasks, dependencies, timeline and estimated costs.
  • Help oversee implementation (e.g. if you have worker bees who need guidance/feedback from someone who knows B2B and in general is more senior/experienced).
  • Decide the potential role of various channels and methods that make sense for B2B, e.g. the role of your website vs. paid advertising and PR.
  • Kick start your social media foundation (based on how it fits in your marketing mix), and train you on how to manage and optimize it as a channel.
  • Figure out low-hanging-fruit, organizational & infrastructure considerations, expected ROI.
Video Blog on low hanging fruit to support sales efforts

“Lydia formulated a long-term marketing strategy for our commercial services to include digital marketing, public relations and event planning; and we now have a healthy pipeline to manage. I would highly recommend Lydia’s services – she’s smart, focused and helps you take a step back and see the big picture.”

- W. Bryant, Generations Federal Credit Union

“I found Lydia to be a marketing breath of fresh air when creating a strategic marketing plan for our clients. Lydia understands senior level marketing fundamentals & concepts and explains them well verbally and in presentations. We will have a long relationship with her.”

- C. Lamb, MPS&IT Consulting

“Lydia’s marketing expertise and the results it brings to the sales team is excellent; she knows what to do and gets it done. I thoroughly enjoyed working with her.”

- K. Peterson, UnitedLayer

“Lydia leveraged her expertise, communication skills and focus to ramp up our marketing efforts. It was a great joy to see more changes rolled out in the last couple of months than in preceding years.”

- P. Preuss, UnitedLayer