Practical, no-nonsense, fast and affordable virtual marketing counsultation and support


Brand, Marketing and Messaging Strategy

If you're looking for a Marketing Strategy Consultant to help develop your brand story or to create a strategic plan to drive leads, increase loyalty and grow revenue, I can be a good resource.
Contact me if these things are on your mind.
  • Who can audit our current brand strategy and marketing approach, and tell us what to improve or revamp?
  • What is my brand’s unique value proposition; how should we position our company?
  • What target audience should I design my marketing around and what research should I compile to inform this decision?
  • What resources do I need to execute a marketing plan? How should I organize staff; what should I outsource?
  • What metric(s) should I focus on? How do we become a data-driven company?
  • What are my competitors doing that’s working?
I’m a great resource if you want a marketing strategy consultant that combines large-company best practices and knowledge with a simplified, no-nonsense approach (that focuses on results).
As a marketing strategy consultant I can work with you on:
  • Research and Strategic Insights
  • Targeting and Segmentation
  • Unique Value Proposition and Positioning
  • Brand, Marketing, Messaging & Content Strategy
  • Auditing and Planning
  • Metric Roadmap Design
  • Marketing Organizational Design
  • Recruiting and Staffing Considerations
4 tips and best practices for developing your B2B messaging strategy

“Lydia formulated a long-term marketing strategy for our commercial services to include digital marketing, public relations and event planning; and we now have a healthy pipeline to manage. I would highly recommend Lydia’s services – she’s smart, focused and helps you take a step back and see the big picture.”

- W. Bryant, Generations Federal Credit Union

“Lydia has been an invaluable resource in providing insightful consultation for our firm's marketing efforts. Her understanding of the marketplace and its trends helped develop strategic messaging to address our top priority of growth. We are looking forward to an ongoing partnership with her.”

- E. Burick, Burick Communication Design

“Lydia possesses the unique combination of big picture, conceptual thinking plus the ability to effectively execute on a marketing strategy, by working with and through others. She is a fantastically collaborative communicator and leader, and adept at using her creativity to push beyond the usual ways of doing business.”

- A. Young, Schwab Institutional

“Lydia helped move the SPECIAL brand forward in a way no one had ever done before. She put structure around our big vision, and helped us get a story in the marketplace about our unprecedented film’s mission that has generated interest we would not have received otherwise.”

- A. P. Meredith. Writer/Director/Producer. Swordfish Productions

“What can I say? Lydia knows her stuff as a marketing strategist and is one of the best I've ever seen.”

- M. Moshkovich. LADezign