What I do

I am a B2B marketing strategy consultant specializing in brand, content and communications strategy. I can also advise you on what’s involved to execute and manage large projects (so that you get the results you are expecting). Read ‘Dear Marketing Consultant: What Services Do You Offer?’ for more insight on what I do (and don’t do).

Services I offer

• Brand and messaging strategy
• General marketing coaching and advice
• Marketing planning and implementation oversight
• Content and communication strategy

Ways I can help

• Audit what you’re doing and give you a fresh perspective with recommendations to improve for better results.
• Compile research and strategic insights and help you decide on segmentation, brand positioning, messaging and content strategy, and metric goals.
• Create a marketing plan for key objectives (e.g to drive inbound leads or launch a new product) with specific tasks, dependencies, timeline and estimated costs.
• Fine tune your messaging, brand identity, website and content strategy.
• Help you get organized, put structure around your vision, bounce around ideas and crystallize your thinking.
• Be a resource to your team to answer burning questions or to give advice in areas where you have little confidence on what direction to take.
• Help make sure you’re being realistic about what you want/need to do, and give you tips on how to better manage execution and keep your spending down.
• Give tips for improved organizational design, processes and workflow.