Many companies must choose their marketing staffing model carefully and decide whether to outsource strategic staff or worker bees (few have budget to resource internally for everything they need).
Also with digital marketing operations, data analysis and content production making up much of the marketing workload, worker bees and specialists may be more critical (full-time) than strategic thinkers.
Have these needs come up in your company?
I need an experienced B2B professional to oversee the marketing workload temporarily or to coordinate and support vendors and staff.
I need a part-time or temporary strategic leader or champion for my marketing charter and team.
Our marketing needs are evolving. I need someone experienced in B2B planning to ensure the team is organized effectively and that we are taking a strategic, integrated approach.
I need someone to develop our content marketing strategy, and coach or direct the team on how best to implement and measure results.
I offer my services virtually and can travel to client sites as needed. See the FAQ section for more insight.
Let me know if you need an experienced B2B marketing leader to fill a gap temporarily.
“Lydia possesses the unique combination of big picture, conceptual thinking plus the ability to effectively execute on a marketing strategy, by working with and through others. She is a fantastically collaborative communicator and leader, and adept at using her creativity to push beyond the usual ways of doing business.”