If you are a marketing agency, website design firm, or lead gen consultant that needs extra help to meet the needs of clients in business-to-business (B2B) industries, I can be a good resource to fill a gap or help with tactics ongoing.
Use Cases
Are any of these things on your mind?
We specialize in web design and need a brand and marketing strategist to work with our clients to decide their story and messaging approach.
We are a marketing agency and could use some extra help shaping our clients’ positioning and messaging strategy.
We produce significant content for B2B clients and need content strategy support from someone who understands the B2B mindset and best practices.
Our clients often need fully integrated communication plans. We need help from someone that specializes in the planning process.
We are a presentation design firm that often needs a communications strategist to work with our clients to develop the outline, story and content for high caliber slide presentations (e.g. for speaking engagements, webinars, sales meetings or executive & board meetings).
How I can help
Work with your clients to shape their brand story and messaging approach.
Develop content strategies and messaging frameworks as well as oversee content production and ensure everything is integrated.
Partner with your clients to decide the message, story arc, and content for executive decks and sales presentations.
Decide and create narrative content that requires strong business acumen to do it well, e.g., press releases, case studies, explainer videos, and educational articles.
Help plan and oversee integrated communications plans that ensure your clients’ customers as well as employees are being communicated to in a strategic, consistent way.
Contact me if you need an experienced B2B marketing strategist for temporary or ongoing support.
If you need a B2B marketing consultant or freelancer and are not an agency or consulting firm, visit my Services page to learn how I help clients directly.
“I found Lydia to be a marketing breath of fresh air when creating a strategic marketing plan for our clients. Lydia understands senior level marketing fundamentals & concepts and explains them well verbally and in presentations. We will have a long relationship with her.”
