4 Ways a Content Marketing Consultant Can Help B2B Startups

Blurred sample of a content development planB2B companies are generating more content these days. Why? Because high-quality content can drive traffic to their website, bring in leads, and give the sales team an armor for sharing helpful information with top prospects.

One challenge is that those with smaller budgets and less resources may struggle to produce sufficient quality content to meet objectives. As a result, leaders may hire consultants and strategists to help.

Below are four common examples of business challenges that a consultant or freelancer can help address.

1. Strategy and Planning

A good customer-centered strategy is critical to get results, so a content marketing consultant will take charge of figuring out what content to develop, and why. He/she will consider market opportunity, customer needs, buyer personas, competitive landscape, the sales process, and business goals.

If you don’t have someone on board with the necessary experience, a consultant can work with the you to decide how best to use content to achieve business goals.

2. Structure and Process

Once you decide what you need to do, you need to figure out how best to get the work done. There’s lots to think about and decide.

A content marketing consultant – who is also a strong project manager – can help you organize all that needs to get done and give you structure, analytical measures, and detailed project plans from which to prioritize and manage the workload.

3. Coaching and Feedback

Sometimes B2Bs struggle to find marketers who truly understand the particulars of their business, customers, and sales process. Therefore, it can be hard for someone with little ‘street knowledge’ to hit the ground running – no matter how great a writer or marketer he or she is.

A content marketing consultant with a background in B2B (particularly on the business vs. agency side) can offer coaching and advice to those on your team who are not as confident in B2B or strategic planning.

4. Tips and Best Practices

A content marketing consultant can work with you on the nuances and tools that make the difference between a good content marketing program and a great one. For example, he/she will help you pick effective content management tool investments or choose the best way to manage, integrate, and measure social media channels.

The process to execute and measure a content marketing plan efficiently and easily is a lot of work – consultants can help you speed things up.

These are just a few examples and considerations for B2B startups new to ‘content marketing’ or needing to go to the next level. If you need help with areas such as these, give me a call.


By : Lydia Vogtner

Lydia Vogtner is an independent B2B marketing and communications consultant specializing in brand, messaging and content strategy.

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